David AlperovichVP, Technology Connect with David
As S50’s head of technology, David has over 20 years of experience in web and mobile technologies. David’s responsibility includes oversight of all digital executions and leads the research and development in new web, mobile and digital marketing technologies. His platform agnostic approach helps him solve difficult integration challenges and evolve with new techniques and toolsets. David’s skills include PHP, .NET, NodeJS, HTML/CSS, ReactJS, and iterative development models like Agile and Scrum.
David’s experience in the CPG space helps him be a thought leader for pharmaceutical companies looking to embrace the modern data driven world of marketing that exists today, including facing head on the challenges that machine learning and artificial intelligence bring to data privacy and accuracy in this space. David has launched multiple initiatives, ranging from websites to CRM campaigns for leading companies like Abbvie, Acadia and Myriad.
Prior to joining S50, David was focused on Shopper Marketing and led the technology team at Catapult and then In Marketing which successfully launched award winning campaigns for Subway, DPSG, Heineken, J.M. Smuckers, Anheuser-Busch. ConAgra, Kitchen Aid, Frontier, Newell, Mars, and many others.