Michael runs S50’s health portfolio which consists of pharma, health tech, health systems and OTC products and services. He is a purpose driven media and marketing executive with extensive DTC and HCP experience in the healthcare industry, across a diverse range of therapeutic areas including oncology, multiple sclerosis, cardiovascular, primary care, specialty care, vaccines, gene therapy, infant nutrition and patient-centric technology solutions, to name a few.

His passion for driving client and agency growth stems from his desire to create strong connections between brands and their audiences. And with truly integrated marketing expertise, he’s led cross-functional agency teams delivering solutions inclusive of digital, social, mobile, TV, print, direct mail/email, experiential, radio and sales.

Previous to his life in healthcare, he worked to launch some of the most iconic consumer campaigns in the last decade: American Express’s partnerships with Jerry Seinfeld, Tiger Woods, the Tribeca Film Festival and the US OPEN, as well as Dove’s Campaign for Real Beauty.

His passion for health and wellness also extends to his personal life being a weekend warrior rackets fanatic for tennis, padel and paddle. When not working, you can find him on the courts… somewhere.