Scrum50 was recently awarded a top honor from the 2018 PRO Awards for its 360-degree Beech-Nut Real Food for Babies Turn the Labels Around Campaign.
The win, a GOLD award for Best Cross-Channel Engagement, is the next in a run of accolades for the campaign—which included several TV Spots, an impactful Online Anthem Video, Social Media Activation, Digital Banners, Print Ads, Radio Placements and more.
“Turn the Labels Around” was built around proprietary market testing which revealed that what mothers feed their babies is just as much an emotional decision as it is functional. With nationwide “mom shaming” at the forefront in pop culture (from celebrities to social media), the combination of insight and timing was a winning one.
The campaign had a halo effect, boosting sales significantly and creating positive brand awareness and sentiment.
Scrum50 credits its unique Agile Methodology and an A-team of agency polymaths for its successes.
Cross-Channel Engagement
Winners are selected from 30 categories by a panel of senior-level brand and agency promotion marketing experts. Over 1,000 entries were submitted from around the globe; winning campaigns were named the best of the best due to their demonstration of clear strategic thinking and their success in reaching the target audience.
See the full list of the 2018 winners here.
Scrum50 was recently awarded a top honor from The 2017 MarCom Awards for its work on CLEAN Perfume.
The win, an HONORABLE MENTION for Instagram, is the first for the 3-year-old agency who credits Agile Methodology and an A-team of agency polymaths for its out-of-the-gate success.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
AMCP (Association of Marketing and Communication Professionals) is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.
See the full list of the 2017 winners here.
MarCom is one of the oldest, largest and most prestigious creative competitions in the world. MarCom is sponsored and judged by the AMCP, a 23-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions.
Scrum50 was recently awarded 5 top honors from The 2017 MarCom Awards for its Beech-Nut Real Food for Babies Turn the Labels Around Campaign.
The wins, which include 1 PLATINUM award, 3 GOLD awards and 1 HONORABLE MENTION, are the first for the 3-year-old agency who credits Agile Methodology and an A-team of agency polymaths for its out-of-the-gate success.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
AMCP (Association of Marketing and Communication Professionals) is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.
See the full list of the 2017 winners here.
MarCom is one of the oldest, largest and most prestigious creative competitions in the world. MarCom is sponsored and judged by the AMCP, a 23-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions.