The Challenge
Boost sales of their All-in-One Dryer Brush during the holidays.
The Insight
This incredibly versatile styling tool was a bit complicated and needed demos and how to’s to capture its real benefits.
The Solution
A holiday campaign designed for minimal spend and maximum excitement. We enlisted 25+ influencers to demonstrate the power of all the attachments and achieving the the perfect style, effortlessly.
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The Results
6 week campaign with 98 mm impressions and 1.06% unique CTR