Jägermeister

The Challenge

How do we get Jägermeister to be top of mind for our target audience—male shot drinkers, of legal drinking age, 21 to 35—when they’re at key decision-making moments?

The Insight

Based on research, consumers — 67% of them in fact — enjoy Jägermeister far more when it’s served ice cold and as a shot.

The Solution

Groundbreaking first-of-their-kind partnerships, hyper-relevant micro-content and influencers, and a new broad-reaching campaign delivered excitement, engagement and turned regular shot moments into the BEST moments.

The Results

126%Increase in Engagement Rate
100%Increase in Engagement Rate
245%Increase in Engagement Rate

VIRAL AF CONTENT. 0°Fs ATTITUDE.
Because our audience is very engaged on social media, we re-energized Jägermeister’s social strategy to better vibe with our audience’s sense of humor and passions.
We focused on creating content that felt authentic, relatable, and shareable, to drive organic conversations, excitement, and higher engagement.
THE PERFECT PARTNERSHIPS
INFLUENCER COLLABS
At key touch points in our content calendars and for special executions, we engaged influencers and content creators (micro, macro, & mega) to help spread Jägermeister’s ‘Damn That’s Cold’ messaging campaign. This end-to-end influencer implementation drove brand growth, awareness, and engaged and entertained our audience.
Tap Machine’s 30th Anniversary
Oktoberfest 2024
Organic Social
JÄGERMEISTER & CHILL
For those nights spent at home, Jägermeister tapped into Peacock and Match Group ad placements to strategically meet our audience in key digital spaces that align with their interests and lifestyles. We leaned on cultural milieus to deliver our ‘ice cold shot’ messaging and to woo our audience, and ensure Jägermeister is synonymous with memorable moments.