The Challenge
Connect Jägermeister with a new mainstream Zillennial audience.
The Insight
Jägermeister needed to become more culturally relevant to “Freddy” (our persona) and reflect the shift in drinking habits from older Millennials’ “stay out drinking all night” mentality to smaller gatherings hanging out with friends at home.
The Solution
Becoming more culturally relevant to this audience meant aligning with what they vibed to, from clothes to activities to influencers. We pitched key partnerships with iconic and inspirational brands in fashion and technology.
The Solution
We concepted and executed a retro-themed 30th Anniversary Tap Machine program to get our signature Tap Machines in-home. This program included PR/social video content, influencers, paid and organic social media and email.
The Results
Sold out of Taps in 2 hours. Almost 1mm accounts reached, 1mm views to the video and 4 hours of watch time.