Breaking through with a human approach to healthcare
Big Idea Campaign
Video production
Social Media
Traditional Media
Website Design
Digital Strategy
Expertise you want. Care you deserve.

In the spring of 2021, we started our relationship with Stamford Health. Our assignment was to rebrand the Healthcare system via a fully integrated, breakthrough 360 campaign that aligned with the brand’s new repositioning in a fiercely competitive market.

After an intensive testing period, we determined that patients were in search of providers that delivered world-class expertise combined with compassionate care. Stamford Health offers both. As a result, we rolled out a new campaign with rational, emotional and sensory appeal that laddered up to the brand’s dual positioning of “expert care with a human touch”. We also commissioned an artist to provide unique and ownable illustrations that broke through in a very crowded market. Since the launch of the campaign, Stamford Health’s brand awareness and the number of appointments across a number of key service lines have increased.

Stamford Health

Stamford Health
Advertising, TV, OOH, Social Media, Paid Media, Streaming Media, Cause Related, In-Market Testing, Agile Marketing, Brand Purpose, Branding and Identity, Website Design