The Challenge
Develop a new stamfordhealth.org user experience that would create a cohesive, modern feel, consistent with the new brand look and feel, optimize the paths and functionality of high-value tasks for the consumer/patient and streamline the process for staff to maintain the website over time.
The Insight
Patients grew to expect Stamford Health to deliver a patient-centered experience with a depth of clinical expertise + thoughtful, compassionate care. The site needed to pay off on that newly formalized positioning.
The Solution
S50 designed a new 2,000 page site with the needs of the user in mind:
- Streamlined site architecture
- Component-based design system
- Modernized look and feel
- All new dedicated service line landing pages
- Easier to use Find a Doctor functionality
- Content aligned with the user needs and tone of the brand
The Result
The site drove increased positive perception against these key attributes in a comparison study done at launch: Human and personal, Expertise, Leader in healthcare and world-class healthcare system
