The Challenge

Develop a new user experience that would create a cohesive, modern feel, consistent with the new brand look and feel, optimize the paths and functionality of high-value tasks for the consumer/patient and streamline the process for staff to maintain the website over time.

The Insight

Patients grew to expect Stamford Health to deliver a patient-centered experience with a depth of clinical expertise + thoughtful, compassionate care. The site needed to pay off on that newly formalized positioning.

The Solution

S50 designed a new 2,000 page site with the needs of the user in mind:
  • Streamlined site architecture
  • Component-based design system
  • Modernized look and feel
  • All new dedicated service line landing pages
  • Easier to use Find a Doctor functionality
  • Content aligned with the user needs and tone of the brand

The Result

The site drove increased positive perception against these key attributes in a comparison study done at launch: Human and personal, Expertise, Leader in healthcare and world-class healthcare system