South Norwalk ad man offers peppery afterthought
08/27/2015 – Westfair Communications
Central Desktop Blog
08/18/2015 – Central Desktop Blog
By Michael LeBeau
CEO, Managing Partner, Founder
Scrum50
There is no shortage of experts promoting agile marketing.
But how many have put it into practice? Talk is easy. Agile is rigorous. The difference between the practical and theoretical is why you are seeing such widely differing definitions of terms like “agile metrics.”
By Michael LeBeau
CEO, Managing Partner, Founder
Scrum50
In real life, conversation happens naturally. Nobody stops to dissect it. In forgetting that consumers are in a conversation with brands, brands can make the same mistake. Brands that aren’t introspective can see themselves as one thing while consumers perceive them as something else entirely.
SOUTH NORWALK, Conn., July 15, 2015 — Scrum50 has hired Jennifer Miller as executive creative director, a new role for the agency.
Throughout her career, Miller has been on the forefront of reshaping traditional advertising. In her new role as Executive Creative Director at Scrum50, she is an early adopter of lean management and agile marketing. With her partners she has restructured the agency model and is helping clients compete “at the speed of life.” (more…)
Scrum50 Mantra: “Do Things Twice as Good in Half the Time”
SOUTH NORWALK, Conn., May 11, 2015 — Founded in March 2015 by digital marketing and “360-degree thinking” advertising agency veterans, Scrum50 is a new agency that is powered by “agile marketing” thinking and practices. “Our mission,” Scrum50 CEO & Managing Partner Michael LeBeau explained, “is to do smart work that is twice as good in half the time.” (more…)