By Michael LeBeau
CEO, Managing Partner, Founder
Scrum50
I like what Jae Goodman has to say in her article about dealing with clients titled “The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By — Including Only Do Business With People You Respect” in which advises, ” Clients don’t care how much you know until they know how much you care.” Yes, it’s the personal connection you make with your client that will always make all the difference.
By Michael LeBeau
CEO, Managing Partner, Founder
Scrum50
Resist the impulse to vet your marketing concepts through the “dream crushers” at your agency (or client) because they always seek consensus. And consensus is creative death.
By Michael LeBeau
CEO, Managing Partner, Founder
Scrum50
There is no shortage of experts promoting agile marketing.
But how many have put it into practice? Talk is easy. Agile is rigorous. The difference between the practical and theoretical is why you are seeing such widely differing definitions of terms like “agile metrics.”
By Michael LeBeau
CEO, Managing Partner, Founder
Scrum50
In real life, conversation happens naturally. Nobody stops to dissect it. In forgetting that consumers are in a conversation with brands, brands can make the same mistake. Brands that aren’t introspective can see themselves as one thing while consumers perceive them as something else entirely.